inspiration
Africa, the heartland of stories: The ritual of storytelling is as old as the human race itself, and while a core tenet of African culture, its power is universal. Traditionally, African heritage is shared orally and in community, and its vibrant spirit endures through the passing down of knowledge and traditions. But the way we tell stories has evolved beyond just words, and our collective appetite for them has grown. Africa, the Mother Continent, is abundant with stories that deserve to be told. This is one of them. The call of the wild, a call to create: We believe there is no greater inspiration than nature experienced intimately. Immersed in it, stories both come to and pour out of us. But not everyone experiences this. By inviting Industrie Africa’s team of passionate storytellers and creators into the peace of our spaces, we hoped they’d find the conditions in which creativity swells, and the pause that
galvanises their creative spark. In the spirit of reciprocity, we sought in return only the inspiration they give so generously to the world through their art. A collaboration a year in the making: Industrie Africa is a portal for the discovery of exceptional designer talent. Driven to redefine narratives around pan-African cultural and fashion landscapes, it has evolved into a thriving online retail destination, elevating some of the best and most exciting voices and creators in contemporary African fashion to a global audience. Last November, after a year of refining ideas and coordinating travel schedules, the Industrie Africa team, along with beautiful pieces from 30 fashion and jewellery designers from nine African countries – Tanzania, Kenya, South Africa, Zimbabwe, Nigeria, Ghana, Eswatini, Côte d’Ivoire, and Burundi – converged on the Serengeti plains at Singita Grumeti.
Previous spread Aart Verrips captured in the midst of the creative process. Above Hues and textures inspired by the land reflect Africa’s diverse beauty. Right Sunny Dolat bringing one of his visionary creations to life.
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